When scandal meets strategy, you get marketing magic.

That’s exactly what happened when actress Gwyneth Paltrow posted a cryptic Instagram Story showing she was using an app called “Astronomer.” The internet spiraled. Speculation swirled. Was this part of a new Goop launch? A subtle nod to a new wellness trend? Or… something more controversial?

When someone searches for a business like yours — “best tacos near me” or “reliable home repair in Menifee” — where does your business show up?

If the answer is “it doesn’t,” then your online presence might be missing a crucial piece: directory listings.

Directory listings are one of the most important (and underrated) tools in local SEO. They’re not flashy. They don’t require tons of tech knowledge. But when done right, they quietly drive more clicks, calls, foot traffic, and trust — all without a big budget.

You’ve seen it before—someone Googles “best coffee shop near me,” and sees a map with three results. Those listings aren’t random. They're powered by citations—accurate, consistent mentions of your business name, address, phone number (NAP), and even website.

At Team Kimes Design, we help small businesses thrive visually—and through the nitty-gritty of online visibility. That often starts with correcting and managing citations. Here’s why it matters for your business:

🛠️ What Are Citations?

Citations are anywhere your business details appear online:

• Business directories (Yelp, Yellowpages, TripAdvisor)

• Search engine listings (Google Business Profile, Bing Places)

• Data aggregators like Foursquare DATAXLE

• Mentions in blogs, reviews, and local news sites

When these details are accurate and consistent, search engines trust your business—and show it more often.

Google’s new AI Mode is a game-changer for how people find answers online — and for how businesses show up in search results.

This update builds on AI Overviews by adding deeper reasoning, smarter responses, and personalized context. If you're a business owner with an online presence, it’s time to understand how this shift impacts your SEO and website visibility — and what you can do now to stay ahead.

At Team Kimes Design, we stay on top of every major algorithm and search update — and this one is big. In this article, we’ll explain:

• What AI Mode is

• How it works

• What’s changing for search

• What you can do to optimize for it

• How our SEO services can help

An In-Depth Guide for Smart Business Owners — by Team Kimes Design

If you're running digital ads and not using Reddit, you're missing out on one of the most niche-targeted and engaged communities on the internet.

Reddit isn’t like other platforms. It’s a space where users choose the content they engage with. That makes Reddit ads powerful — but only if you set them up the right way.

At Team Kimes Design, we help small businesses grow through smart, story-driven design, digital campaigns, and AI-powered marketing strategies. And Reddit ads? They’re one of our secret weapons.

In this guide, we’ll break down how to set up Reddit ads from scratch — including strategy, targeting, tracking, and pro tips for getting real results.

When people think of logo design, they often picture a trendy icon, a flashy font, or maybe the latest design fad. But after more than 30 years designing logos for national banks, nonprofits, product brands, and community organizations, I’ve learned the truth:
The best logos tell a story.

If your logo doesn’t connect with your audience, explain your brand at a glance, or help customers instantly feel who you are — it’s not doing its job.

Let me explain how powerful a logo can be — and how to make sure yours works as hard as you do.

Vibe Marketing applies the same concept as “vibe coding,” where developers guide AI to build programs using simple prompts—instead of writing complex code. Now, marketers are doing the same with their campaigns, using AI to create emotionally charged, culturally relevant content that resonates with audiences—and they’re doing it at scale.

The world of digital marketing is changing faster than ever. If you’re relying on traditional SEO and manual content creation, you’re already behind. AI-powered tools like Semrush, ChatGPT, and other smart platforms are rewriting the rules—and driving better ROI for businesses of all sizes.

If you want your business to rank higher on Google, two things matter most: Relevance and Trust. These concepts drive both your On-Page and Off-Site SEO, and understanding them is the first step to improving your visibility—and attracting more customers.

Today, it’s really important for businesses, no matter how big or small, to be visible online. One way to do that and connect with your customers is by creating a Facebook Business Page.

We’re going to show you how—step by step—you can make the most of this social media platform.

Key Takeaways

• Why You Should Have a Facebook Business Page: With over 3 billion monthly active users, Facebook is a vital platform for businesses to engage with local customers and build loyalty.

• Major Benefits for Local Businesses: A Facebook Business Page offers increased visibility, audience insights, cost-effective marketing/advertising, and valuable business analytics tools.

• Setting Up Your Facebook Business Page is Easy: By the end of this guide, you will have the fundamental knowledge of how to create a professional-looking and functioning Business Page on Facebook. 

Where online presence reigns supreme, you can’t afford to play hide and seek with potential customers. It’s time to strut your stuff on the world’s biggest stage—Google!

Get ready for a journey that will make your business shine brighter than your competition with our comprehensive guide to listing your business on Google. Let’s dive in, shall we?

Key Takeaways

We will explore the importance of Google Business Listings,

Walk you through setting up your Google Business Profile,

And delve into some tried and true strategies for enhancing your online presence.

Social media has changed dramatically over the last few years. Gone are the days when posting pretty pictures and chasing likes was enough to build your business. In 2025, small businesses need a smarter, more strategic approach, but the good news? The right tools and tactics can help you stand out, even in a crowded digital world.

If you're a local business, your digital first impression often starts before customers even reach your website. It happens in those little business boxes on Google, Bing, and Apple Maps. And if you're not showing up—or worse, showing up wrong—you’re handing your customers over to your competitors.

That’s where Team Kimes Design steps in.

Once upon a time, online shopping meant browsing a dozen tabs, reading reviews, texting a friend, and spiraling into decision fatigue.

Today? More and more shoppers are handing that mental load over to artificial intelligence.

A recent study found that nearly 60% of consumers are using AI to help them shop—and nearly half trust AI more than a friend for fashion advice. Yes, really.

We’re not in the old “marketing funnel” world anymore. We’re in the age of AI-augmented decision-making. And brands that don’t adapt will be left behind.

Amazon just changed the game (again).

This week, Amazon rolled out its AI-powered video generator tool to U.S. sellers—no agency needed, no production team required. If you have a seller account, you can now create video ads from your product images in seconds. Yes, seconds.

So what does that mean for local businesses and independent brands trying to stand out? Opportunity.

Let’s break it down—and explore how Team Kimes Design helps you go even further.

In the competitive landscape of 2025, content marketing demands not only creativity but also strategy, efficiency, and insights. Here are the top 9 tools every content strategist should use —plus how Team Kimes Design enhances them with custom AI services.