Press Release Writing and Submission

Press Release Importance

What is the Importance of Press Release? A press release is all about the publicity that you can do for your online business. The more publicity you do for your goods and services the more your business gets recognized everywhere on and off of the web. The trick is in making use of all the publicity tools including press releases in the correct way to draw attention to your site. Publishing press releases on the web is one great way of going about the successful publicity of your site.

Well, it is not enough just to write press releases and publish them on the web, you must know the correct way of writing a press release to be noticed on the web. There are hundreds of press releases posted on the web on a daily basis and there are chances that the one you write will get lost among the lot. The press release that you write must be just perfect to make you visible on the web.

The first and foremost rule of writing a good press release is that the information that you give throughout the press release must be newsworthy. Who will even read the press release that you have written if the information is not newsworthy? Remember, your press release must not sound like an advertisement. Rather it should be newsworthy information about the product or service you are offering to customers. There is a very thin line between writing about your site and the write up not appearing as advertisement of your business.

Always remember to ask the question how you as a customer will feel while reading your write up. And if you feel that you would not like to read it, then you drastically need to change your press release. If you do not like something chances are no one else will like it either. Put special emphasis on the first paragraph of your press release. Most editors do not go beyond the first paragraph and if you are going to create a first impression then half the work is done. If some one likes to read your first paragraph then they will go through the entire thing.

Press releases have more credibility among all the other publicity methods. While reading a press release readers do not feel that they are reading some other disguised advertisement about a product. Readers and online visitors are more likely to trust credible sources like columnists, editors and reviewers about the authenticity of any write up appearing anywhere. Editors will not publish anything that is not well written.

The buck does not stop here. The next step for you is to submit your press release to the proper places. You need a proper channel to publish your press release be it online or offline. Lots of people must have access to your press release if you are serious about this and want to create an effect. Create very impressive and eye catching headlines for your press release. A catchy headline guarantees that you press release will grab attention and compel people to read it.

Take care that there are no spelling and grammatical errors in your press release. Get someone to proof read it two or three times so that there is no chance for any mistakes. Incorrect spelling and grammar usage is not acceptable. Stick to the facts while giving information to readers and do not try to use fancy language and adjectives in your writing.

Summary: -Press releases are one of the best sources to get authentic backing about your product and service. While writing the press release stick to facts and avoid using any flowery language. Strong headlines are sure to attract attention from prospective customers.

Press Release Optimization

It is important to optimize your press releases for those major news search engines in order to efficiently promote your business, in 3 easy steps:

1. Add in your press release at least 3 relevant keywords according to your target audience. In this way users will be able to find the press release from the search engines.
2. Add links in your press release pointing to your website’s correspondent content.
3. Create a database of directories, news and press release submission websites according to your target audience.In this way you will be able to distribute them, keep a trace of your actions and publications.

If your press release has relevant keywords and links, the optimization’s benefits you can acquire from systematic press releases submission are considerable:

• Higher ranking in news search engines
• Directly reach your target audience
• Increase your website’s visitors from news search engines
• Increase your visitors’ database through your website’s newsletter or contact form
• Increase your business visibility

So get your pen, write an optimized, clear and attractive press release and grab the opportunities that news search provides to reach your online audience!

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Press Release Template

Make sure you bookmark this site so you can come back and use it over and over again.

The link below does a great job of walking your through the process of creating a press release but I have also found that some of the finer point, such as writing powerful headlines, are best learned by example.
http://www.ducttapemarketing.com/IPR.htm

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Submit Your Press Release

Submit Often
It consumes your time, but there are some great benefits (see importance). Submit your releases monthly! Note that Google (and Yahoo! for that matter) purge their news indices so there's no content older than about 30 days.

Paid Press Release Submission:
Works the best, but can get expensive. If you have the ability to pay for you release check out:
www.PRWeb.com ($80-$300 per release)
www.PRNewswire.com ($125-$500 per release)

Free Press Release Submission:
Most likely a submission to these sites will get you picked up by Google and Yahoo! News. See below for site listing and details:

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Community Sites

There are directory pages that also allow you to set up company pages and submit Press Releases. Here are a few to review:
www.AmericanTowns.com
www.RootedIn.us
www.ShopCorona.com,
www.ShopLakeArrowhead.com
www.Innercirclecorona.com

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Free Press Release Submission

http://www.prlog.org - Free distribution to Google News and other other search engines.

24-7PressRelease.com – Free release distribution with ad-support

1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.

ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.

EcommWire.com – Focuses on ecommerece and requires you include an image, 3 keywords and links.

Express-Press-Release.com – Free distribution company with offices in 12 states.

Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.

Free-Press-Release-Center.info – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

I-Newswire.com – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.

PR.com – Not only will they distribute your press releases, but you can also set up a full company profile.

PR9.net – Ad supported press distribution site.

PR-Inside.com – European-based free press release distribution site.

PRBuzz.com – Completely free distribution to search engines, news sites, and blogs.

PRCompass.com – Distribute your press release with a free or paid version, others can vote it up ala Digg style.

PRUrgent.com – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.

Press-Base.com – Submit your release for free and get on their front page and the category of your choice.

PressAbout.com – A free press release service formatted as a blog.

PressMethod.com – Free press release distribution no matter what, but extra services based on the size of your contribution.

PRLeap.com – Free distribution to search engines, newswires, and RSS feeds. Fee based bumps get you better placement.

TheOpenPress.com – Gives free distribution for plain formatted releases, fees for HTML-coded releases.