_7 Web Marketing Guerilla Tactics

Every Web marketing campaign should have at its base certain elements that must be present in order for the campaign to be effective. In this article we’ll cover seven such Web marketing strategies that help get you on the map for no cost other than time and effort. They are by no means a complete solution to Web marketing, but they form a solid foundation and will add more value to your campaign than most other strategies you could use.

_1. Keyword Rich URL

If you haven’t already registered a domain name, look for a domain that contains your most important keyword phrase in it. Search engines watch for keywords within domain names and use them as a ranking factor. Though not as powerful as it once was, it is still an important ranking factor. When you create pages on your site, be sure to name the pages by using keywords so that the full URL of each page contains keywords. For example:
www.example.com/1234.html is not a good page name because it doesn’t contain keywords.
www.example.com/keyword-phrase.html is much stronger because search engines see the relevant phrase right there in the Web address of the page.

2. AddThis.com

Put the free button from www.addthis.com on every page of your site. This button invites your website visitors to bookmark your site on any of over 300 social bookmarking services, “Like” you on Facebook, or re-tweet your URL on their Twitter account. Each time they do, it creates an inbound link to your site that search engines value highly.

3. Free Comparison Shopping Engines

Submit a data feed of your products to the good free comparison shopping engines on the web. This takes some time and effort to figure out and set up, but it is one of the best sources of free traffic out there. It’s also one of the fastest ways to get your products listed in the shopping results section of search engines. Here are a few such shopping engines.
• http://base.google.com
• http://advertising.microsoft.com/search-advertising/bing-shopping
• https://merchant.thefind.com/mc/login.fhtml

4. Free Directories

There are hundreds of free Web directories to which you can submit your site for a free listing. These directories usually list your site with a link. The more of these back-links you can build, the higher search engines will rank your website. For a list of these directories, do a Google search using the phrase “list of web directories”. You’ll find sites that maintain lists of these free directories. Submitting to these directories takes about two minutes each and is a great way to build links to your site.

5. Social Media Presence

Set up social media accounts with links to your site. Here are some basics.
• Facebook – Create a fan page for your company, with links to your site in the Info tab, and occasional links in wall posts.
• Twitter – Create a Twitter account with a link to your site in the profile. Include your URL occasionally in relevant and useful tweets.
• YouTube – Create a YouTube channel with a link to your site in the profile. Link to your site in the descriptions of videos you post.
• LinkedIn – Set up a LinkedIn page for your company with links to your site.

6 Leverage Relationships

Work existing relationships to see if there are ways to get incoming links to your website. These can include trade associations (including the BBB, and Chamber of Commerce), partners, investors, vendors, sister companies, parent companies, friends, and more. You might even know board members or employees who run blogs and might be willing to drop a link to you.

7. Flatten Out Your Site

Google and other search engines like to see websites that are thoroughly cross-linked internally. The more links you have from the front page to other pages in your site, the more authority Google will assign those pages. Look for more ways to put more links from page to page within your site. Especially focus this effort on the front page.
There are dozens of things you still need to do to promote your website properly. However, most of what remains takes specialized skills to execute well. If you have an interest in learning more about these additional strategies, please contact us using the request form at for a free, no-obligation consultation.